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Why More and More Consumers Are Switching to VoIP?

Posted by admin On April - 11 - 2012

Nowadays free Internet phone service became very popular, the possibility to make long distance calls over the Internet draws attention of many people. No one can imagine his life without Internet, and the fact that it is so widespread gives the opportunity to make calls even for free.

Many persons decide to abandon the traditional phone service in favor of VoIP, basically your phone calls travel over the Internet as a data, like emails do. There are many factors that influence to make appropriate decision, to switch to VoIP system. Let’s highlight only few advantages from plenty of them, which will help you to make the most from VoIP and realize that Voice over Internet Protocol is affordable, convenient, fast growing service.

Convenience

The way you can make and receive phone calls is not much different from traditional phone service, there are no drastic changes. The sequence is similar, with just even more convenience; you can track your phone calls, manage voicemail, view billing record, change your account information any time you want to, and increase your productivity.

Affordable Calling

By using VoIP you can make unlimited long distance calls; there is no additional charge or hidden fee. The VoIP Company will charge you definitely less than their competitors, so you can cut the standard cost in half. You pay monthly for residential service, and this includes all common phone features.

Mobility

If you use VoIP it doesn’t mean you are linked to your Personal Computer only; VoIP allows you to do things which are not possible with the traditional phone service. You can make calls using standard phone with VoIP adapters, or even better feature-rich IP phone, your number travel with you, wherever you go you will be always available.

Your relatives, friends, customers, employees can always be in touch with you, so you won’t miss the important call. Your VoIP service is received through an adapter and hooked to a regular phone.

Call Quality and Additional Features

Considering that VoIP technology is progressing all the time, the call quality has been improved strikingly especially nowadays. Most VoIP users and VoIP call recipients find that the VoIP call quality cannot be distinguish from PSTN phone service. If the hardware that you use has a good quality and you have the high speed internet connection and congestion, then your VoIP experience is likely to be excellent. The additional features will bring you rich and complex experience both for your personal use, and business purposes.

VoIP technology has rewritten the rules for the phone services. Of course there are some little pitfalls, but the benefits of the VoIP overweight these potential drawbacks. You don’t need an IT degree to become a VoIP user. To switch to it or not it is up to you, but consider all the details and it will be clear that VoIP is flexible, affordable technology which will rule the future communications. As the market matures you will discover more and more options for migrating from traditional phone to VoIP system.

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Implementing VoIP Services Into a Business

Posted by admin On March - 21 - 2012

Enhancing profitability and growing the business are key facets to any company’s success. Achieving both of those goals is typically influenced by a wide assortment of factors including telecommunications. Now that technology has given the world VoIP or Voice over Internet Protocol capability, it is important for forward-thinking businesses to implement VoIP services into their infrastructure as part of their continuing efforts to achieve success and push ahead of the competition. While it is true that land lines offer reliable communication systems, VoIP capability is faster and just as reliable. Plus, it also features a few additional benefits.

What is Voice over Internet Protocol?

Voice over Internet Protocol transmits calls via high speed Internet connections rather than using traditional methods. Fees are applied for both local and long distance services. However, the fees are generally the same for both local and long distance. This fact alone effectively reduces the cost of telecommunications for many businesses once they switch over. While additional fees typically apply for international calling, monetary savings of some type over traditional calling services generally come into play.

What About Voice over Internet Protocol and Existing Phone Numbers?

In most cases, businesses that make the transformation from land lines to VoIP can retain their existing phone numbers. Not only does this simplify the transaction, but it also assists in maintaining a positive flow in business activities. First and foremost, the company letterhead, stationery, business cards, etc will not have to undergo any changes. Therefore, no additional expense for those types of supplies will be incurred.

What Are the Features of Voice over Internet Protocol?

The quality of service with VoIP telecommunications is generally exceptional. Seamless calls with a high quality of service are the norm. The standard features of VoIP services are the same as those found with traditional land lines. Subscribers can have access to call forwarding, call waiting, voice mail, 3-way calling, and so much more. One of the perks of installing VoIP calling for your company is the one-click feature that allows your employees to click to call through the Internet. However, it is important to do your research since not all VoIP providers offer the same exact features with their stand plans.

What Is Needed to Utilize Voice over Internet Protocol Services?

Two basic choices exist when it comes to Voice over Internet Protocol set ups. Users have the option to purchase a special adapter that can be used with an existing phone. They can also opt to set up their VoIP service through the computer using a microphone and special software. The choice is a personal one that will vary from one company to the next. If the second option is chosen, the specific VoIP service provider that is selected to provide the service provides the software. One of the benefits of setting VoIP up to function through the computer is that this scenario frees up the caller’s hands, especially if the microphone is attached to a headset.

What Are the Primary Benefits of Implementing Voice over Internet Protocol Services?

Three main benefits exist when implementing Voice over Internet Protocol services into the workplace: a streamlined work environment, less expensive telecommunication costs, and a manageable contact list.

A streamlined work environment automatically occurs when VoIP is implemented into the workplace. VoIP connectivity often reduces the pile of items that typically sits on worker’s desks. In particular, land-line phones are replaced with slender hands-free microphones, freeing up desk space as well as the hands of the individuals placing the calls.

Less expensive telecommunication costs are one of the monetary benefits that result from a transfer from traditional calling to VoIP calling services. Since many VoIP providers offer less expensive rates for local, long distance, and international calling, the company can save quite a bit on their daily telecommunication costs. Think about how many different entities receive a phone call from your company on a regular basis- customers, potential customers, suppliers, service providers, and more. That is a lot of calling, so there is quite a potential for huge savings to result from switching over to VoIP. As the company’s cost goes down, their profits will go up.

A manageable contact list might appear to be a simple benefit at first glance, but it is not. How many wasted hours are involved over the course of a year when workers have to hunt for contact information? With VoIP, the contact list is simplified and constantly accessible. Not only that, but all of the pertinent information relating to any individual contact can be stored right along with the contact information on the computer, simplifying the work process for the employees.

As a result of the primary benefits of switching over to VoIP connectivity, productivity also increases, generating new growth and greater profits. Multi-tasking is much simpler when two hands are involved so your employees will be able to increase their output easier and with less physical stress. How many times have you seen your employees trying to juggle the phone between their neck and shoulder just so they could have both hands free for the keyboard or to hunt through important papers? With the hands-free head sets used with VoIP connectivity, your employees will be able to use both hands readily without straining their necks.

The portability of VoIP is another of the great aspects of this type of connectivity. VoIP can be taken and used anywhere that has high-speed Internet access. Necessary travel no longer precludes the ability to continue to make work calls on the company’s dime. Instead, work goes on as usual. In fact, the portability of VoIP eases the transition of a temporary office set up that simply must take place. No interruption to service or productivity results due to the transfer of the work location thanks to the abilities of Voice over Internet Protocol Services.

Voice over Internet Protocol Services is inexpensive to implement into a businesses telecommunication infrastructure. It leads to greater profits, enhanced productivity, and renewed growth. Is there any reason why you shouldn’t switch over to VoIP now? None whatsoever. Take advantage of VoIP technology today and propel your business ahead for the next wave of the future.


Article by Adom Brown

Unified Communications deliver the promise of combining real time and non real time applications through a single unified web interface. The business telephony is a core component which determines the success of any business enterprise. The Hosted PBX VOIP technology connects people seamlessly wherever in the world they may be.

Unified Communication Systems have become popular in recent years, with the advancements in VOIP and Hosted PBX technology. The integration of real time and non real time communications results in greater business productivity. The real time communication include voice conversations (telephony), instant messaging and chatting, live video conference calling, data transferring and live call control. The non real time communication includes voicemail, email, fax and text messaging.

Unified Communications integrate the various media types that are accessible through a single user interface anytime, anywhere. The various real time and non real time communication media types are transferred through the IP. These various real time and non real time communication become an integrated part of the communication network.

The Unified Communication systems are widely offered with hosted PBX VOIP services at reduced cost. These allow the message or information to be sent in one medium and be received in another. A perfect example of this is voicemail to email or commonly known as voicemail transcription. The sender transfers the voicemail message in the form of audible speech. While, the receiver has the option to either listen to the original voice message or get a text copy of the same message in his email account along with the voice file. Thus, the receiver is able to access the voicemail anytime he wants, in addition to the choice of the media type used for accessing the voicemail message.

After the message has been viewed by the receiver, he can choose to reply in real time or non real time, either through a call, text message or email. Unified Communications make the employees more productive and pro-active. Customers are well responded in minimum time and a greater level of trust is established between the customers and business owners.

The elimination of dependency on media type and the device used for accessing the application provides an unmatched flexibility and mobility which is the chief factor small and budding business enterprises choose Unified Communication systems to outshine their bigger corporate competitors. The soft phone accessibility makes it possible to make and receive voice and video calls, view voicemails, send faxes and emails, integrate voice and data simultaneously and a lot more which connects the employees working from remote locations with the same efficiency as if working from the same office.Any changes that are needed to be incorporated in any vital document can be made by various employees whether they are working from the office, home or from the customer site in real time eliminating chances of error and greatly enhancing the overall efficiency. The barriers of geographic presence are lifted with the rise of Unified Communications.

The critical need for adopting Unified Communication systems for the small and medium enterprises is the fact that smaller businesses usually have dispersed workforce and multiple office locations in far away cities, limited finances and resources and the need of a flexible media to connect travelling employees and entrepreneurs in real time. The major advantages of these systems are collaboration, mobility and accessibility which remove constraints from the users providing a seamless communication experience.

Small business enterprises need a communication system that can help them project a bigger enterprise image to stay competitive. But they lack the necessary funds and manpower to invest in their business communication system. The emergence of Unified Communications has transformed the way business communication takes place, with innovative VOIP and PBX integration to change the meaning of presence in terms of telecommunication. The service is available at very affordable prices with many reliable Hosted PBX VOIP Service Providers with a pay as you go monthly plan. The Unified Communication Systems are quick and easy to install. It doesn?t get expensive with time and meets your business communication needs whether you are in the office across the country, away on a vacation or at home with just a high speed internet connection. Increase flexibility and cut down telecommunication cost while keeping your business staff organized and connected wherever they are.

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What is VoIP? (Is It Right For You?)

Posted by admin On October - 15 - 2010


VoIP (Voice over Internet Protocol) is also known as Internet Telephony or IP Telephony. Nice names, but what is VoIP?

VoIP technology allows someone to make a phone call over their broadband internet connection rather than with a traditional telephone system. With VoIP you don’t even need a handset, just your computer and the internet.

VoIP ADVANTAGES

Save Money – Using VoIP can save you around 30-40% on local calls and up to 90% on international calls. Unlike the traditional phone line where you can pay by the minute for some phone calls, VoIP relies only on your internet connection. This means that your monthly internet account which is fixed is your only cost for VoIP regardless how many calls you make.

More than Just Voice – VoIP is not just restricted to voice-to-voice exchanges but also allows the caller to transfer pictures, video, text and other files along with the voice. So next time you’re talking to a loved one half way across the world you can send them the video from Christmas.

Multiple Users – Unlike the traditional telephone setup where the call is restricted to two people (the caller & receiver) VoIP allows for conference calls of multiple people to be conducted in real time.

Available from Wireless Networks – VoIP is not limited to fixed line broadband connections but also with wireless connections making it extremely more flexible than the traditional telephone. The fact that with a laptop VoIP can act as a mobile phone, now think of the MONEY you are SAVING!

Easy to use and Affordable Hardware & Software – Besides the internet and your computer, all you need to use VoIP are speakers, a sound card and a microphone. You can even download various software packages off the net which will get VoIP up and running. These include Net2Phone and Skype.

VoIP DISADVANTAGES

Security – Security is one of the main disadvantages of VoIP. The security threats associated with VoIP include, viruses and malware, identity/details theft (through eavesdropping), spamming, call tampering, phishing threats and denial of service.

Voice Quality – The level of voice quality on VoIP is down to your service provider, this is known as QoS (Quality of Service). Poor service providers can mean users experience, delay, noise interference or echo’s. Poor internet connections can also cause these issues. VoIP is a bit behind the conventional telephone in this department but continued advancements in the technology is closing the gap all the time.

Internet Connection – If your internet connection is slow or unreliable then VoIP is probably not for you. The VoIP experience is heavily dependent on your broadband internet connection. Also be aware that VoIP is highly reliant on bandwidth so those with shared connections and transfer limits need to be well aware of how a VoIP service will affect their situation.

Emergency Numbers – VoIP service providers are not legally bound to offer emergency phone calls. While some do offer this service, many do not so you will need to find one who does.

As you can see, the decision to transfer over to VoIP is not just about saving money (which is what the VoIP providers want you to think because you will probably save plenty). The decision is more complex than that and security, reliability and quality issues need to be understood and evaluated before you make the decision that is best for you.

GETTING STARTED WITH VoIP

Here is a guide to give you an answer to the question – “how does VoIP work?”. You will also get an understanding of not only how it works, but what you need to get VoIP up and running and how to find the best solution for your needs.

INTERNET CONNECTION

First and foremost you need a fast, reliable internet connection with good bandwidth.

The absolute minimum you need is ISDN (up to 128kbps). This is not recommended, but if you use it purely for VoIP (without other interne using programs in the background) you should be able to get away with it.

Wireless connections are usually suitable if you are on a single user network. Multiple users and a home or business network can cause substantial fluctuations in bandwidth that may cause problems with VoIP but usually a wireless broadband connection is sufficient. Be aware however on the download limits as wireless is never unlimited and going over your limit can be extremely expensive.

ADSL, LAN, and Cable connections are more than enough for VoIP and with strong connections you will almost never have a problem. The advantage wireless has over these connections is mobility. If mobility is not a requirement of your VoIP connection then these internet connections are highly recommended.

Go to http://www.speedtest.net if you need to check your current connections speed.

CHOOSE VoIP SERVICE YOU REQUIRE

The right VoIP service provider is extremely important. A VoIP service provider allows you to place and receive calls. These are the different types of VoIP services available.

Mobile VoIP Services

Mobile VoIP is a new industry in relation to VoIP. This as the name suggests enables users to make VoIP calls from their mobile phones. Mobile VoIP uses your mobile phones internet connection so a data plan is required (do not exceed this) and you must be in an area where your wireless internet (on your mobile) can be accessed. If you cannot access the internet your calls will be charged at your plans traditional GSM network rates (regular mobile calls without the use of VoIP).

To Use a mobile VoIP you need a compatible phone, a regular phone with internet access is not enough. You can install a softphone onto your IP compatible phone of PDA and make free calls to people with the same service. Skype’s communication service has over 350 million registered users and is the most popular voice communication service in the world and includes a softphone in their service. Skype is the recommended way to go if you want to get into Mobile VoIP.

Subscription / Hardware dependent Services

The subscription/hardware option is the most popular and relative option for household situations. Upon subscription you receive an ATA phone adaptor which you connect to your broadband and your regular phone. It works like your normal phone but passes through the ATA.

This option is the least different from our traditional phone setup and is the most widely used for residential and small business users. You do not need your PC to utilize VoIP with this set up.

Users need to do their homework though when it comes to selecting a service provider. Many service providers have limited calling destinations available so make sure whoever you choose allows you to call those who you require the service for most.

Software Based VoIP Service Providers

A software based service is the most popular VoIP option in the world. The software based option is available to everyone in any country as long as you have the required PC/Internet requirements. Software based VoIP services are usually free as they involved PC to PC connection, so as long as you have that covered all you need is a softphone and your set.

While calls between PC users with the same service is free, calls to mobiles and traditional phones are charged, so be aware! While it is quick, easy and cost effective, software based VoIP is commonly plagued by poor voice quality and security threats such as viruses and spamming.

Business VoIP Services

VoIP is becoming increasingly popular in small business as a standalone set up and compliment to the traditional phone set up. Using VoIP in a business can reduce communication cost and increase the functionality of their communications network, allowing for streamlined video conferencing and data/fax transfer.

Recommended VoIP systems for small business are the Avaya one-X Quick Edition G11 PSTN Gateway (low cost, supports up to 40 users, easy to deploy and manage and can be used over an existing network) and the Nortel BCM 50 Main Unit (Supports up to 50 users, has both IP and digital phones, solid and reliable, good for high level use).

Device Based VoIP Solutions

Device based VoIP solutions are great because you pay for the hardware and pretty much nothing else. The set up works off an existing phone and is great for users who don’t want monthly bills. The device also works from other phones giving the user mobility. Prospective users need to be aware that the devices need a traditional phone line and some devices require a PC to work while others don’t and some companies are much higher than others, so check the details first.

There are three main device suppliers in the market today. The Ooma Core VoIP Phone System(No monthly bills and under $250, great reliability, a quality product). MajicJack (Low cost, under $40 but annual fee). PhoneGnome (The oldest supplier but still a market leader and highly recommended. Much like Ooma but about 75% cheaper).

CHOOSE A VoIP SERVICE PROVIDER

There are many VoIP service providers out there and when selecting one you should consider a number of factors. These include.

The Cost – The initial start up cost can be misleading. Check with the provider if there are any additional costs for the service or hardware, do you own the hardware or is it rented and needs to be returned on termination of the contract. Also check the call rates as these can vary greatly between service providers.

Support – Support is an important consideration because as with most ongoing technology and communication relationships issues are likely to arise. Make sure their support department is easily accessible, has quick response times and covers both service and hardware issues. The closer you are geographically to the company the better so check for local providers as well as the largest players on the internet. If your decision comes down to two, go with the provider who is geographically closer.

Contracts – Be aware of the length of the contract and early termination fees. There is nothing worse than trying to get out of an unsatisfactory contract early and finding out that it will cost you more than seeing out the contract.

Emergency Calls – VoIP service providers are not legally obliged to support free emergency calls so check with the provider about their emergency number support and make sure they are clear and honest in their answer, as this factor can mean much more than costs – especially if you have children.

Upgrading – As with Internet service providers, the ability to upgrade as new technology becomes available or move between plans is important. Your usage may change seasonally so you should have flexibility in moving to a higher usage plan as you need and then downgrading when it best suits your needs.

Compatibility With Existing Phones – IP phones can be very expensive so it might be financially beneficial to run a VoIP service through your existing phones. If this may be beneficial to your situation check with the service provider to make sure this is possible.

Existing Phone Numbers – For many people or businesses, the need to keep their existing number is paramount. Many service providers have different allowances when it comes to this consideration so check with them first. Inability to do so can cause many problems, especially if you’ve spent good many switching to VoIP only to find out your in serious trouble because your old number doesn’t work and you’ve just wasted thousands on a new advertising campaign that launched yesterday. In reality, most VoIP will be able to transfer your number over but it’s better to be safe than sorry. Switching numbers from one VoIP service provider to another is another story all together and can be a real hassle.

The Service Providers Stability/Reliability – As with the early days of the internet boom where many smaller ISP’s seemed to set up over night and then disappear in a matter of months leaving many subscribers out in the cold, the same as happened with a number of VoIP service providers. Make sure the service provider you join has been around a while and guarantees their service or your contract is void.

The Actual Service – Make sure the company supplies all the features and services you require. From the international calling destinations, fax/video conferencing services, caller ID, voice mail, call transferring, call waiting etc. Talk to other users if you can or read independent reviews on the net to gather the best information you can.

SETTING UP A VoIP SYSTEM

Setting up a basic VoIP system in your home or on your PC is usually quite simple (Business setups can be much more complicated and may require professionals). The service comes with easy to follow instructions (most of the time).

Hardware based VoIP systems is basically just a matter of plugging in your ATA to your internet router and your telephone into the ATA. Configuration settings are usually downloadable or contained in the accompanying software and at most a quick email or phone call to support is required.

Software based VoIP systems are again quite elementary. Just install the software after placing the disc into your drive or after downloading the software onto your PC. Then all you need to do is create and register a user name and/or account, purchase credit (if required) and off you go.

Go to Cyber Joe’s PC Help.net for great FREE PC help & information

VoIP Internet Phone Services Grow

Posted by admin On November - 15 - 2009


The new technology surrounding Voice over Internet phone plans (VoIP Phones) and all the different ways they can deployed in home and office environments, makes VoIP confusing to a lot of people. For home users and cell phone customers, it is very simple to use and no knowledge of VoIP technology is needed. Yet, VoIP usage is still not at the level many industry experts thought it should be. The VoIP consumer marketplace is competitive with phone companies and VoIP providers battling for the consumer’s minds and wallets. As long as consumers are content and don’t understand VoIP service and its value, the big phone companies can keep charging excessively high phone call rates and providing fewer services.

Many consumers still lack the information about VoIP phones and Internet phone service plans they need to make a shift to VoIP. Many will wait until there is a critical mass effect. That’s when a large number of people will shift to VoIP and when VoIP lingo is a common part of people’s vocabulary. Since VoIP operates seamlessly with current phone systems, it’s not a technology that jumps out at people.

Not long ago Google was an obscure web search engine that had little consumer usage. But then Google started to make noise, and it did so with the help of students and web marketers who believed it had something to offer. Now, the word Google is used as a verb and people wonder how they ever got along with its info finding magic. VoIP is starting the same way but still hasn’t found a way to move into mainstream consumer lifestyles. Rest assured though, that VoIP companies are targeting a variety of consumer demographic groups such as teens with cell phones, migrating people to Europe and North America who want to stay in close contact with their relatives back home, and businesses with multiple distant office locations who need inter-office phone communications. For regular home phone users, the value proposition they’re receiving is not as compelling. That will change too as VoIP companies research ways to make that home phone service more valuable to consumers, or to make it unnecessary to keep it.

That critical mass event happens when users believe they have a clear cost savings advantage to make the switch from using their regular telephone service to a VoIP phone service. Being able to dump the home phone would certainly provide a reduction in monthly bills, but consumers aren’t dropping their expensive land lines, even though they may have cable television and cell phone bills to boot. In telecommunications, it seems consumers are over-serviced, and a solution is needed. Internet telephony has that potential to eliminate some of the redundant services, but it hasn’t matured to the point where it can shape the phone services market by itself.

Phone companies in defending themselves, put a fair amount of effort into discussing the possible downside of VoIP and some have even put restrictions on VoIP transmissions to try to thwart VoIP service providers. Old stories of lost calls, garbled voice quality, non functional 911 assistance, and loss of privacy don’t carry much weight anymore though. Quality and technical issues are almost all resolved and the services continue to improve. So, if it’s not technical issues that are preventing widespread VoIP adoption, then what is the problem?

Need to Drop the Land Line

Many consumers won’t adopt a VoIP service until they can drop their current phone company land line completely. Despite the desire to do so, many appear to be resisting eliminating their dependence on the old lines. Most don’t want to be paying for two phone services at the same time, yet they do. A billion people on the planet have cell phones now, so that means there are a lot of phone lines that aren’t necessary, or that are too expensive given the value they offer. As long as phone companies can make customer’s land lines indispensable, or encourage them to stay put, they know their customers won’t switch to VoIP plans. So that leaves many consumers with more than one phone, a home phone and a mobile phone, and it’s costing them a lot of money.

For those who don’t make frequent long distance phone calls, the cost savings from VoIP service plans aren’t compelling enough. However, when you add the cost of the call and line features that phone companies add onto the monthly phone bill, the scenario changes. Call features such as caller ID, call blocking, call waiting, and voice mail, are free with VoIP plans. If these aren’t enough to entice consumers, VoIP companies will certainly look to sweeten the offer. Internet protocol communications are improving all the time and there will be more to offer the consumer such as; services via PDA’s, Blackberries, and IP hard phones connected to WiFi and WiMax services.

Internet Phoning Drawbacks

When VoIP users make a call to another VoIP user, the call is essentially free. However, not everyone has a VoIP-based phone to receive VoIP calls. Many only have their land line or in some cases, a cell phone. That means the call has to go from the Internet into the PSTN or public switched phone system in the destination state or country. This is where the cost of a call shows up. Usually the cost is low for terminating the call to the end user. If the caller is making a long distance call however, this nominal cost is a small sacrifice compared to what they’ll be paying on their traditional home phone service.

High speed DSL customers must have their basic phone service, so as long as they need the high speed Internet connection, they might not switch to VoIP. For cable subscribers, a land line is not needed and VoIP works very well with Cable Internet service. For cable subscribers, the land-based home phone really isn’t needed so the jump to VoIP should be an easy one for cable subscribers. If they aren’t making the leap to VoIP, it might indicate a lack of confidence in cable networks. Most people still have trouble comprehending that a voice telephone call can go through the cable company, or that it will be reliable. Cable companies have come a long way with their technology and networks and are more than capable of providing top notch phone services.

With better education of telecommunications consumers and the presentation of a solid value proposition that offers more than a little cost savings, VoIP will grow steadily. For those with international calling needs, VoIP is already the solution they’re looking for. For small businesses with lots of long distance calling, the savings are even more pronounced. What’s needed is more consumer education. With that, many will finally wean themselves from their dependence on that old analog-based land line telephone and launch into an era of cheap digital phone calls. That day is coming soon as the major phone companies are under increasing pressure to raise the price of local phone service in the face of a major shift to VoIP transmission. Critical mass will occur when price plus features create a force that overcomes consumer’s inertia.